Every idea starts with a problem. Ours came down to the basics: we couldnt find clothes. The right clothes. Clothes that were made beautifully. Clothes that fit. Clothes that made us feel good. Clothes that werent crazy expensive.
After studying and working in the US for almost 7 years, we moved back to India in 2015. With a mission. We set out to create designer quality apparel that doesnt pinch the pocket. Clothes that are versatile, that can be worn to work, after work, or on a Saturday night.
Quality is our first priority. Which is why we start our product development process by sourcing superior quality fabrics and work from there.