Our human capital is our family. That is the mantra we lead with everyday.
By creating a brand so heavily focused around this pillar and, on educating consumers on ethical manufacturing practices – we carved our niche and demonstrate its impacts on our strategic decisions continuously.
The price and quality of our garments do not come at a cost to those who produce them.
We sat down with Aashray and Ashish to understand more about how PostFold has direct control over supply chain, therefore ensuring it’s ethical principles.
What strategy do you use to influence the perception of the (transitional aspect of) PF?
We believe in a more educational approach where we give our customer the knowledge about each product – allowing them to make the right decision. Initiatives on the website and social media are a constant effort to educate the customers which has given us positive feedback and results.
How do you guide consumers with their ethical consumption decisions?
By taking an active part in educating our consumers on what being ethical involves. We do this by being transparent about our factory auditing mechanism which is informative and extensive.
Talk a little about how direct control over supply chain ensures it’s ethical…
From a sourcing and supply chain perspective, we took direct control, therefore eliminating the middle men and reduce the hidden costs. Also, producing in-house ensures ethical factories and a cost saving that we can pass on to our consumers.
“Over-buy and under-wear apparel” is a common statement in the garment industry – how does PF solve that problem?
PostFold’s solution to that problem is to create garments that aren’t “on trend in the season” but rather will be a trend for the next 6-8 weeks or even season.
By being mid-paced, with many unique styles we can assure our customers will be able to wear the garment forevermore.