The question we often asked ourselves when we launched was what kind of impact were we making with the products we were selling. The truth is not much, fashion is one of the most polluting industries in the world. We make people look good but it was important for us to make them feel good.
With Do Better; Be Better as our motto, we have tried to be a brand that’s not only financially conscious about our customers pockets but also socially conscious about the impact we are making. It started with our yearly #DoGoodDiwali campaign that helps us extend our ideology about making a difference to underprivileged people. Building upon that we have now partnered with NGOs that have made a mark in helping people in need.
So for us every day is about doing better and being better.
Over 80 billion clothes get manufactured each year yet so many don’t have access to this fundamental necessity; this made us want to better this narrative. We joined hands with ClothesBox Foundation whose mission is to make clean clothes available for all. With their help, we donate all sample and surplus clothing that we generate to those who need it more than us and help close the loop.
Know more about our collaboration here.
Light Up Foundation
We have always believed the core of our brand is the people who work behind the scenes. In addition to ensuring a happy and safe work environment, we wanted to do something more for our workers. By joining hands with Light Up Foundation, we are helping the workers identify, label and understand their emotions better. With time we hope to help them turn their negative thoughts into positive ones, develop social & problem solving skills and improve their overall self-esteem and lead emotionally wholesome lives.
The truth is we hate the impact that plastic has on the planet. However, we realized that being in an industry where plastic usage is in abundance, it was nearly impossible for us to completely eliminate it from our supply chain. Plastic has qualities that keep our products fresh for longer and it can get transported without getting dirty. There had to be a better way! Since we can’t get rid of plastic completely, what we could do was reduce & repurpose it. We have eliminated the use of plastic completely from all forms of packages that you receive from us, our office is completely plastic free. We recycle all the plastic we receive and consciously collect from our factories and repurpose them so they don’t end up in landfills. We are trying to play a small part to solve a much bigger problem. Learn more about our plastic recycling initiative. here