The question we often asked ourselves when we launched was what kind of an impact were we making with the products we were selling. The truth is not much, fashion is one of the most polluting industries in the world. We make people look good but it was important for us to make them feel good.

It all started with our annual #DoGoodDiwali initiative which brought smiles on many faces over the past few years. That inspired us to do more than an activity once a year and thus began an effort to collaborate with others who are making a difference’.

We have partnered up with 2 NGOs which support areas where we can help make an impact.

ClothesBox Foundation

Over 80 billion clothes get manufactured each year yet so many don’t have access to this fundamental necessity; this made us want to better this narrative. We joined hands with ClothesBox Foundation whose mission is to make clean clothes available for all. With their help, we donate all sample and surplus clothing that we generate to those who need it more than us and help close the loop.

Know more about our collaboration here.


Light Up Foundation

We have always believed the core of our brand is the people who work behind the scenes. In addition to ensuring a happy and safe work environment, we wanted to do something more for our workers. By joining hands with Light Up Foundation, we are helping the workers identify, label and understand their emotions better. With time we hope to help them turn their negative thoughts into positive ones, develop social & problem solving skills and improve their overall self-esteem and lead emotionally wholesome lives.

Learn more here


Plastic Recycling

The truth is we hate the impact that plastic has on the planet. However, we realized that being in an industry where plastic usage is in abundance, it was nearly impossible for us to completely eliminate it from our supply chain. Plastic has qualities that keep our products fresh for longer and it can get transported without getting dirty. There had to be a better way! Since we can’t get rid of plastic completely, what we could do was reduce & repurpose it. We have eliminated the use of plastic completely from all forms of packages that you receive from us, our office is completely plastic free. We recycle all the plastic we receive and consciously collect from our factories and repurpose them so they don’t end up in landfills. We are trying to play a small part to solve a much bigger problem. Stay tuned to learn more about our initiatives with plastic recycling.


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