The finest that only gets better.
‘Supima’ is a play on superior & Pima; Pima being the generic term for the extra-long-staple cotton that is grown in the US, Australia & Peru.
Founded in El Paso, Texas in 1948, ‘Supima®’ cotton is grown by 500 family-owned farms that use state-of-the-art technology like GPS-navigated tractors, satellite technology and soil monitors. This ensures that they are growing the best quality cotton in the world with as little impact on the environment as possible.
Why we love Supima®?
The reason is simple- it is the finest cotton in the world and it is eco-friendly. Each part of its crop yield, from the fibres to the cotton seed to the husk are utilised and the fabric itself is fully compostable and leaves behind zero waste.
The 35% longer fibre makes the Supima fabric stronger than regular cotton which ensures that the garment retains its shape for much longer.
The superior Supima yarn is smoother which means it is resistant to pilling and makes the garment softer with every wash.
The smoother & longer fibres of Supima absorb dye better, making the garment brighter, lustrous and with colour retention that lasts much longer.
Your Supima’s care is as effortless as wearing one is.
Every wash enhances the softness while the rich deep colour and shape stay intact.
Regular temperature wash
Use non-chlorine bleach.
Warm iron if needed.