Who we are
We believe that apparel can be more than just a stitched piece of fabric. A good design will make you look good but a design with an impact will make you happier. Which in our opinion is so much better. The impact we make in our journey is important and this is just the beginning.
In a world which is bombarded with products that mean less and sell more, we want to create products that matter, are relatable and stand for something.
The plan has been simple - to do it ethically and at honest prices, no middlemen, no excessive mark-ups and premium quality only.
Each product is made thoughtfully from the days you will hustle to the nights that you'll jive. From your fast-paced workdays to laid-back holidays, these pieces are made to move at the same pace as you- from dawn to dusk and beyond.
What is POSTFOLD
After you make the last tuck, the last fold before you step out for the day is where your story starts unfolding.
And that was the inspiration behind the name Postfold.
While we have always loved creating transitional styles we were feeling that something was amiss. We felt a need to have a little something that expressed the journey we take with you from AM to PM.
The rising sun has always been a source of awe for us. The beautiful contrast that it creates with the sea made us feel like it resonated with the versatile and playful nature of our designs. Thus, the first icon we picked was the rising Sun against calm sea waves.
The Humming Bird
The small but swift hummingbird characterizes the daily hustle and the fast-paced lives that we all lead. The flapping of its wings forms the infinity loop which seemed to perfectly represent the continuing cycle between AM to PM for us.
The crescent moon brought a sense of calmness and felt apt for the hours when we unwind. We added the little stars to illustrate the attention to detail that is there in every Postfold piece.
How we do it
Timeless Quality & Design
The fabric quality isn’t the only thing that makes Postfold pieces last. Products are carefully designed to keep up with your lifestyle and to last for seasons to come. The fits are comfortable, and the minimal silhouettes make their presence known.
We believe that luxury quality comes at a price. That price, however, can be made attainable with a very simple formula. Our formula? A modest margin to the cost of production; no middlemen, no aggressive mark-ups.
Each garment that you love is made in our partner factories. These factories, make the safety and hygiene of the workers a priority. Above all, it is ensured that women are a part of the cycle and all the workers are given the respect they deserve.
The question we often asked ourselves when we launched was what kind of impact were we making with the products we were selling. The truth is not much, fashion is one of the most polluting industries in the world. We make people look good but it was important for us to make them feel good.
With Do Better; Be Better as our motto, we have tried to be a brand that’s not only financially conscious about our customers pockets but also socially conscious about the impact we are making. It started with our yearly #DoGoodDiwali campaign that helps us extend our ideology about making a difference to underprivileged people. Building upon that we have now partnered with NGOs that have made a mark in helping people in need.
So for us every day is about doing better and being better.
Over 80 billion clothes get manufactured each year yet so many don’t have access to this fundamental necessity; this made us want to better this narrative. We joined hands with ClothesBox Foundation whose mission is to make clean clothes available for all. With their help, we donate all sample and surplus clothing that we generate to those who need it more than us and help close the loop.
Know more about our collaboration here.
Light Up Foundation
We have always believed the core of our brand is the people who work behind the scenes. In addition to ensuring a happy and safe work environment, we wanted to do something more for our workers. By joining hands with Light Up Foundation, we are helping the workers identify, label and understand their emotions better. With time we hope to help them turn their negative thoughts into positive ones, develop social & problem solving skills and improve their overall self-esteem and lead emotionally wholesome lives.
The truth is we hate the impact that plastic has on the planet. However, we realized that being in an industry where plastic usage is in abundance, it was nearly impossible for us to completely eliminate it from our supply chain. Plastic has qualities that keep our products fresh for longer and it can get transported without getting dirty. There had to be a better way! Since we can’t get rid of plastic completely, what we could do was reduce & repurpose it. We have eliminated the use of plastic completely from all forms of packages that you receive from us, our office is completely plastic free. We recycle all the plastic we receive and consciously collect from our factories and repurpose them so they don’t end up in landfills. We are trying to play a small part to solve a much bigger problem. Stay tuned to learn more about our initiatives with plastic recycling.